Although there is not one common structure of roles for the development of a blog, there are some fundamental communication principles which influence the flow of information. As with every website, a blog typically has a specific topic or group of topics which it covers. As a result followers, or readers may begin to regularly check in on the blog for more information should the blog prove to be useful and informative.
Unlike other social media, a Blog remains primarily broadcast in nature. This can be in the form of One to Many, or Many to Many. In either case a limited number of authors or contributors are granted access rights to be able to write articles which are posted in the blog, and the content is then received by the intended audience. This is only mitigated somewhat through the availability of readers to post comments on Blog posts. In this manner the reader’s thoughts can be shared, however it is not a two way conversation unless those comments are follow up on within future posts.
In the image to the left, we see how the content of a blog – or website for that matter – is often generated by a user or group of users, this messaging is then received by several individual readers or consumers. In the image to the right, more closely represents networks such as Facebook, and Twitter, where individual consumers also have the ability to broadcast their information to their own set of consumers.
Given that Blogs are also recognized as residing in a public sphere, meaning that, the posts which are made to a blog are available for the public to view. The implications of this means that not only can an article viewed by the intended audience, but it may also find new audiences and readers not previously considered by the author(s). Readers therefore may not have a direct connection with the author, as such are not necessarily allies. It has been seen that readers, or consumers can become quite vocal in their distaste for blog postings (Greig, 2014).
The general roles that one might identify as it relates to the participants within a blog or community page.
Blog Author: An individual who writes articles/blog posts for public consumption.
Blog Contributor: An Author who writes articles for a blog for which they are not the owner.
Blog Editor/Administrator: An individual who manages a blog. Sometimes this means having final publishing rights for the articles that are written or drafted. An Editor may also curate articles from a variety of sources to one larger blog about a specific topic.
Blog Followers/Readers: These are the individual readers of the blog. A Follower has added the blog to their RSS or News Feed to be kept up to date on the newest articles being posted from the blog. They may read posts, comment on posts or share posts with their social networks.
Power Users/Influencers: These are often the individuals that are most vocal followers of a blog, commenting frequently and engaging in regular dialog with the authors. These individuals may gain enough visibility that they may influence the direction of future posts.
Greig, A. (2014) Student turns cruel anonymous messages about her selfies into powerful art project. The Daily Mail. Retrieved March 15, 2014 from dailymail.co.uk website: Read more: http://www.dailymail.co.uk/news/article-2550162/Student-turns-cruel-anonymous-messages-powerful-art-project.html#ixzz2w5NXoDl6
Follow us: @MailOnline on Twitter | DailyMail on Facebookhttp://www.dailymail.co.uk/news/article-2550162/Student-turns-cruel-anonymous-messages-powerful-art-project.html
Karthik S (2011). 5 specific instances of social communication and how brands can deal with them. Beast of Traal . Retrieved March 15, 2014 from Beast of Traal website: http://itwofs.com/beastoftraal/2011/09/28/5-specific-instances-of-social-communication-and-how-brands-can-deal-with-them
– Heather Farmer